Slacker Radio Tuesday announced partnerships with American Public Media and The Weather Channel to bring content from the two organizations to Slacker subscribers. APM will bring public radio programming, and users will be able to listen to APM’s Marketplace and The Current for free. The Current will be updated weekly with a mix of local and national musical content chosen by station staff. Marketplace on Slacker Radio will offer its Marketplace programs, Marketplace Morning Report, Marketplace Tech Report, Marketplace Money and the Marketplace Index.
With The Weather Channel, users get customizable national, regional and local weather updates and forecasts beginning early this year. All listeners will have access to the features, including a dedicated station and updates from major markets. Weather updates and forecasts will be available as optional items to add to stations.
Slacker Radio is available at www.Slacker.com or by accessing Slacker Radio from a supported mobile device.
Press Releases:
RELEASE #1 -
American Public Media Partners with Slacker Radio
APM Content Including “Marketplace” and “The Current”
Soon Available to Slacker’s Millions of Listeners
LAS VEGAS – January 10, 2012 – Slacker Inc. today announced a partnership with American Public Media to bring award-winning public radio programming to the Slacker lineup. Slacker users will be able to listen to APM’s Marketplace and The Current for free anywhere that Slacker is available, from mobile devices to Sonos wireless systems. Emphasizing Slacker’s dedication to being the ultimate radio resource, this partnership is yet another step in allowing Slacker listeners to enjoy an incredibly diverse collection of radio content right at their fingertips.
“We’re proud to work with Slacker and offer some of our most popular programming via Slacker Personal Radio,” said APM President and CEO, Jon McTaggart. “Marketplace produces the country’s top business and economic news programs, attracting 9.3 million listeners each week. And The Current is one of America’s top non-commercial Triple A music stations, cited frequently in Billboard and Rolling Stone magazines. We are pleased to offer Slacker users easy access to this award-winning programming.”
The Current on Slacker Radio will be curated and updated weekly with a mix of local and national musical content chosen by station programming staff. Marketplace on Slacker Radio will offer its popular and unique take on business news developments via the Marketplace flagship program, Marketplace Morning Report, Marketplace Tech Report, Marketplace Money and the Marketplace Index.
“Including American Public Media programming in our lineup of curated music and non-music content reinforces that Slacker is radio done right,” said Jonathan Sasse, senior vice president of marketing at Slacker. “From customizable sports content to national and world news, DJ-curated Slacker stations and now public radio, Slacker offers a unique and compelling range of content for our listeners.”
To get the free Slacker mobile application, simply direct your mobile web browser to www.Slacker.com.
About American Public Media
American Public Media is one of the largest producers of public radio programming in the world, with a portfolio reaching 16 million listeners via nearly 800 radio stations nationwide each week. Information on Marketplace can be found at www.Marketplace.org. Information on The Current can be found at www.TheCurrent.org. American Public Media is the parent organization for Minnesota Public Radio, Southern California Public Radio and Classical South Florida. A complete list of stations, programs and additional services can be found at www.AmericanPublicMedia.org.
RELEASE #2 -
Slacker to Offer Listeners Customizable Forecasts and Updates from The Weather Channel
Slacker Radio Service to Offer Listeners Weather, Live Sports, ABC News, Music and More
LAS VEGAS – January 10, 2012 – Slacker, Inc. today announced a partnership with The Weather Channel to bring customizable national, regional and local weather updates and forecasts to Slacker listeners. The Weather Channel integration will be available in early 2012 on the web as well as mobile devices.
All Slacker listeners, regardless of their service tier, will have access to features from The Weather Channel, including a dedicated station from The Weather Channel featuring national, regional and local forecasts and updates from major market cities throughout the United States. Weather updates and forecasts will also be available as optional items to be added to stations of the listener’s choice to get the latest weather updates on any of their favorite Slacker radio stations.
“This partnership will enable The Weather Channel to expand our reach and deliver weather content to Slacker Radio listeners when and where they want it,” said Mike Pons, vice president and general manager at The Weather Channel Local Group. “Slacker is taking an approach to Personal Radio that is unlike any other service and we are happy to be a part of it.”
Earlier this week, Slacker launched live ESPN shows and sporting events and announced the addition of programming from American Public Media. Adding real-time updates from The Weather Channel to Slacker’s millions of songs and non-music content further highlights Slacker’s commitment to creating the best Personal Radio experience.
“Every person is affected by weather; it’s an important part of our lives,” said Jonathan Sasse, senior vice president of marketing at Slacker. “Including weather on our stations is one more way that Slacker is offering the most relevant content to listeners, providing the best possible personal radio experience.”
Slacker Radio is dedicated to offering a fully customizable online radio experience that includes the most varied and compelling range of personalized content offered by any Internet radio service. The Slacker Radio experience includes over 150 expert-programmed music stations, ABC news, personalized ESPN Sports content and live streaming programs, American Public Radio programming, comedy, custom artist-hosted showcase stations, leading music festival stations with the new lifestyle stations and The Weather Channel updates coming soon. With a music catalog that is over ten times larger than Pandora, the leading radio competitor, Slacker Radio gives listeners the ultimate music and content discovery resource.
Pricing and Availability
The Weather Channel updates and forecasts will launch in early 2012 as part of the Slacker Radio service. Slacker Radio is currently available atwww.Slacker.com or by accessing Slacker Radio from a supported device. Slacker Radio Plus, which is available for $3.99 per month and Slacker Premium Radio (featuring on-demand music play), which is available for $9.99 per month, can be purchased by visiting www.Slacker.com or selecting the “upgrade” button from within a Slacker Radio mobile application.
About The Weather Channel Companies
The Weather Channel companies (TWCC) are made up of The Weather Channel® television network, The Weather Channel digital properties, and WSI. The Weather Channel is based in Atlanta and is seen in more than 100 million U.S. households. TWCC also operates Weatherscan®, a 24-hour all-local weather network; The Weather Channel Radio Network; and The Weather Channel HD. The most popular source of weather news and information, TWCC properties reach 60 million monthly Web consumers (weather.com and Desktop) and 32 million monthly mobile users (mobile Web and applications) and offers the second most popular mobile app on all smartphones. WSI, headquartered in Andover, MA, primarily provides business-to-business weather services, particularly for the media, aviation, marine and energy sectors. TWCC is owned by a consortium made up of NBC Universal and the private equity firms The Blackstone Group and Bain Capital. For more information, visit www.weather.com/press.






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